Hooray for human experimentation.

The thinking is about Digital- but why don't we just apply this across brands and all our marketing. It seems sort of obvious. Maybe it just feels like more work. Or we are all too comfortable operating in silos.

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Another really interesting way of presenting information. It would take a lot of "forethought" to figure out how to use it - but the end result would be something unexpected. We tend to treat presentations as linear arguments that rarely allow for surprise and "depth" - I think this tool could help to solve some of the dilemmas of presenting both an idea AND it's inner workings AND it's external impact. Zoom techniques could allow us to do all three pretty seamlessly...

Over centuries, a code of simple hand gestures has developed among Trappist Monks. Just been thinking about how and what behavioral codes get embedded in culture. This is an interesting example. Knowing how to order a coffee at Starbucks is another...

Seriously misguided advertising idea - gets a do-over thanks to Colbert. No, I don't think it was planned. I think Stephen (like most of us) watched the ad and thought ...WTF?! Although, I can see how they got there: someone was thinking "hey, mayo on white bread" that's code for boring...so we'll be "un-boring" - we'll be like - Levi's! - cause they're talking to kids in a cool way. Or like Bud-light Lime - that stuff is pretty cool. And what could have been just an embarrassing over the top "youth homage" from a CPG brand, gets to play ball with the King of Irony - and pretend that's what they meant to do all along. There is a lesson in here somewhere...

a good and clear reminder.

This reminds me of a game my son had called Theatrix - you pick the characters, the setting, stage directions, write the dialogue - and out comes this (often unexpectedly) funny little movie. I'd love to use this to share conversations in the real world - instead of using those dreaded quote bubbles in a presentation.

Not quite sure what it's best use would be - or how it would play as an actual presentation tool. Could be interesting to present a long time line thought - or to suggest a journey. Or to share a transformation of some kind. I think it's cool.

But equally interesting is how more and more "thinking" in presentations is really just an amazing "curation" of others quotes on the topic. It adds such a nice veneer of truth (real or otherwise). With a world of evidence out there, I think we could find quotes to support almost any opinion. Are we in danger of becoming too self-referential? It always makes me think of the truly infamous behavior of Dick Cheney when he would leak a piece of information to the NYT and then cite that leak as evidence that it must be true. All the while simply citing himself.

I'm honestly not that uncomfortable with Planning becoming more and more about curating - as long as we are also drawing insight -and not simply observation - on behalf of the brands/clients we are responsible to. Sharing a great quote has always been a nice part of the Planner Arsenal. As long as we don't completely lose sight of the primary evidence in the world - and focus only on the secondary retelling that is so easy to find.

Some really good (and current) data points on how people are "engaging" in the digital space.